KUDUMBASHREE – STATE POVERTY ERADICATION MISSION

Eruvessy Grama Panchayat

• Neighbourhood Group (NHG): Each member is a woman aged 18 years or above, with 10–20 members in a group.

• Area Development Society (ADS): A federation of Neighbourhood Groups at the ward level.

• Community Development Society (CDS): At the Panchayat/Municipality level. Office-bearers are women elected through a democratic process; local self-government members provide leadership as patrons and chairpersons of evaluation committees.

• Poverty Eradication – The foremost priority.

• Economic Empowerment – Through income generation, entrepreneurship and microfinance.

• Social Development – In areas such as health, education and Asraya (Destitute-Free Kerala).

• Women Empowerment – By ensuring leadership, participation in decision-making and gender justice.

1. Economic Development / Livelihood

• Micro-enterprises: More than one lakh micro-enterprise groups operate in diverse sectors, including Cafe Kudumbashree, Janakeeya Hotels, Nutrimix, Haritha Karma Sena, construction groups and apparel groups.

• Bank Linkage & Savings-Credit: Bank-linked loans for lakhs of Neighbourhood Groups, along with self-help savings and credit activities.

• Marketing: Products are listed on platforms such as ONDC to facilitate online marketing.

• Agriculture / Animal Husbandry / Value Addition: Group farming, Farmer JLGs, processing, branding and exhibitions.

2. Social Development

• Asraya – Destitute-Free Kerala: Activities to identify poor and destitute families and provide rehabilitation and comprehensive support.

• BUDS and Balasabha: Initiatives focused on children's education, care and development.

• Disaster Relief / Rehabilitation: Livelihood assistance and rehabilitation support for families affected by disasters.

3. Women Empowerment

• Women's Status Self-Learning and Snehitha Gender Help Desk: Women empowerment activities through initiatives such as these.

• Skill Development & Employment: Skill training and employment opportunities for rural youth through DDU-GKY 2.0.

• Leadership Training: Capacity-building at CDS/ADS/NHG levels in democratic governance, microfinance and livelihood management.

4. Other Major Interventions

• PMAY-LIFE (Kerala): Kudumbashree functions as the nodal agency.

• SVEP / SRLM-NRLM: Support for rural entrepreneurship and livelihood activities.

• Marketing Initiatives: Market interventions through initiatives such as 'Onakkani' to support price regulation and distribution during the Onam season.